Posted: 8 October, 2014 by Web Guy Brett

Red Bull Agrees To Pay $15 Million For False 'Wings' Claim

Tags: Red Bull, Doesn't Give You Wings

For most people, the slogan "Red Bull Gives You Wings" is just a metaphoric idea.

But then there are the people of the United States Of America who have sued the makers of Red Bull because of false claims to provide them with superpowers.

And what's even more ridiculous is that they won a $14.8 million payout from the company.

But wait... there's more.

Each person in the lawsuit walked away with $11.40 in reimbursement, the equivalent of two Red Bull drinks.

The lawsuit said "Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable."

It also mentions that any "wings" or "boost" that anyone feels from drinking Red Bull is simply due to caffeine and deifnitely not from any wings growing on your back.

Benjamin Careathers, who had been drinking Red Bull since 2002, brought the class action suit in January 2013 in New York, claiming that the company’s slogan "Red Bull gives you wings" was misleading.

The idea that the energy drink would increase performance and concentration, as advertised on the company's television, online and marketing campaigns, was 'deceptive', the suit claimed. 

But it wasn't really the idea of wings growing on your back.

Claims about the energy drinks providing the boost through caffeine alone were noted, and not guarana or any other ingredient, and the claim Red Bull provides more benefit to a consumer than a cup of coffee.

Red Bull issued this statement after the settlement, which read "Red Bull settled the lawsuit to avoid the cost and distraction of litigation.  However, Red Bull maintains that its marketing and labelling have always been truthful and accurate, and denies any and all wrongdoing or liability."

So to clairify, Red Bull doesn't give you X-Men inspired wings, something about coffee and the world has well and truly gone mad.

Tags: Red Bull, Doesn't Give You Wings

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