Posted: 11 March, 2015
by Web Girl Marley
An Entire Neighbourhood Learns Sign Language To Surprise Deaf Neighbour
ALL THE FEELS!
In an incredible ad campaign by Samsung, an entire neighbourhood has secretly learnt sign language in order to surprise a hearing impaired young man in their community.
The neighbourhood of Bağcılar, Istanbul in Turkey spent a month learning sign language to surprise Muharrem as he went about his business on what he assumed was a regular day.
Filmed by a number of hidden cameras, Muharrem can be seen interacting with a number of business owners and people on the street on a short walk around his home but with one special twist – they ALL spoke to him in sign language.
The ad, called ‘Hearing Hands’ was created by Samsung Türkiye and advertising agency Leo Burnett Istanbul to promote Samsung’s new hearing impaired friendly video call center.
But in the process also managed to give us ALL the feels on this hump day.
Check it out below:
Hearing Hands - Touching Ad By Samsung