Katy Perry And Avril Lavigne Join Pimple Fight Posted by Jason 14 January, 2010 - 10:00 AM

Katy Perry and Avril Lavigne are the new faces of Proactiv, specialising in "acne management and skin care products".

In a reported multi-million dollar deal, Perry and Lavigne are expected to push Proactiv in TV and print campaigns at the end of this month.

Although Katy and Avril are undoubtedly gorgeous, you'll need to prepare yourselves for a tonne of ads on late night TV as Proactiv is said to be spending $US200 million this year on marketing alone.

Proactiv already boasts an impressive bank of celebrity endorsers, including Alicia Keys, Jessica Simpson and Delta Goodrem.

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