Posted: 21 November, 2016 by Newsroom

A New Discount ‘Hypermarket’ Might Be Coming To Australia To Steal Aldi’s Crown

Tags: kaufland

An arch rival of Aldi might be coming to Australia.

Kaufland is rumoured to be setting up shop down under. The "hypermarket" chain operates 1240 stores across Germany, Poland, Czech Republic, Slovakia, Croatia, Romania and Bulgaria. 

Kaufland stores sell everything from groceries to electronics, bikes and Star Wars merchandise. 

A photo posted by @stinchen_86x on

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Fairfax is reporting that the group recently applied to trademark the word “Kaufland” in Australia.

A Kaufland spokeswoman told Fairfax Media, "We are a growth-oriented corporation assessing our expansion possibilities in existing and potential markets on a regular basis. 

"Thereby we are presently analysing the chances of entering the Australian market. This is why we are currently conducting a feasibility study. 

"Only after having completed those studies, we will be able to come to a decision regarding a possible market entry. 

"If the analysis is regarded as being viable, we will be starting a pre-operational phase of securing developments and properties.

"We are convinced that Kaufland with its attractive business model is offering an interesting alternative for its customers in various countries." 

Kaufland is owned by the Schwarz Group, which also runs discount supermarket chain Lidl. 

Tags: kaufland

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